I’m a Creative Director & Creative Producer, combing cinematic stills, campaign strategy, and production experience to craft visuals that drive engagement and tell real-story brand narratives.

my expertise

social strategy

My work centers on community and strategy. I create content people actually interact with because followers without engagement do nothing for a brand.

I was the Marketing Director and Brand Strategist for The Thriving Initiative, leading a full rebrand and building a content strategy that protected survivors while growing reach and engagement.

I also worked as a Social Strategist and Content Creator for Dress Up, creating fashion content that boosted community interaction and highlighted styling in a fun, approachable way.

I love capturing clothes, jewelry, accessories, and people, and shaping it into content that feels intentional, beautiful, and true to the brand. My focus is always on building real connection and steady, meaningful growth.

moodboards

A curated selection of mood-forward photography: each image intentionally styled and themed to reflect brand-aligned visuals. These stills function as creative moodboards, informing campaign direction, palette, tone, casting, and narrative choices.

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action photography

High-energy photography that captures real movement, emotion, and unscripted moments in fast-paced environments. These images show my ability to shoot quickly, adapt to changing conditions, and produce dynamic visual content for concerts, sports, lifestyle, and documentary work.

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fashion concepts

Fashion-inspired creative direction that explores character, styling, narrative, and visual tone. These concepts translate brand messaging into intentional imagery and include talent direction, concept development, styling choices, and full photo and video execution.

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My journey started as a photographer and that stays at the heart of all I do. The way I see light, color, and emotion guides how I direct, produce, and build campaigns. Photography became the foundation for my transition into creative direction and production, teaching me how to shape vision, lead teams, and execute ideas with intention.