As Marketing Director, I led a complete rebrand of The Thriving Initiative, a nonprofit dedicated to creating healing programs and centers for survivors of interpersonal violence such as stalking, harrassment, sexual assault, or domestic violence.

I developed and executed a new brand identity, built a comprehensive content strategy, and created campaigns designed to engage niche audiences.

My work included producing faceless social content, text-driven visuals, and storytelling campaigns that increased digital engagement and strengthened the organization’s presence across platforms while keeping survivors in the porgrams safe and their information confidential.

Running the intern program allowed me to teach basic marketing skills from social media to print to data while showing the interns how to impliment these skills in real time for The Thriving Initiative.

This foundation positioned The Thriving Initiative for long-term growth, partnerships, and impact in the wellness space.